SEO Tips for Blogger Blogs

Descriptive Titles

It sounds like an easy step, but it’s often overlooked by bloggers of all kinds (regardless of publishing platform of choice). Make your titles really descriptive and they’ll be more likely to be indexed by Google (and other search engines).

For example “Dramatically Tailored Vest: Best Clothing Item of Fall 2017” can be considered a strong, descriptive title; whereas, “Great Vest” is very broad and generic. “Great Vest” isn’t nearly as specific as “Dramatically Tailored Vest: Best Clothing Item of Fall 2017”. When it doubt try to be as precise as possible when titling your posts.

Make your titles specific and descriptive, and you will have a higher chance of your Blogger blog ranking in Google.

Descriptive Links

The purpose of descriptive links is to provide readers with the proper context of where clicking the link will take them.

Readers will often navigate the web by going from link to link, so it’s important that you provide them with proper link text so they know what to expect from click on the link. Avoid using phrases such as “Click Here” or “More”. Blogger’s built-in screen reading software should make it evident to your readers, so you don’t need to specify to your readers where links are, within your posts. Essentially, it’s better to link to an entire phrase or sentence, than “Click Here” or “More”.

Headings Within Your Posts

Any text within an HTML tag is treated with higher priority in a search engine (this also goes for bold text, numbered and un-numbered lists, etc.). Therefore, you should be using headings and subheadings within your posts whenever you have the opportunity.

Another added bonus: headings and subheadings also make it easier for your readers to skim through your content. If your posts are easier to read, readers will keep coming back to your site and your readership retention will increase.

Here is a brief HTML description of how to use a heading in Blogger…

1. Write your informative and interesting post.
2. Click on the Edit Html tab at the top of the post.
3. Find the text you want to format as a heading.
4. At the start of the text type <h1> and at the end type </h1>. All HTML tags use the left and right angle brackets and the closing tag always uses the / symbol (that way you know it is the closing pair of the tab.
5. Switch back to the Compose tab and check the result. If the text is too big, switch back and try using the <h2> </h2> tags, or even h3 or less until you get a look that works for you.
6. Save or publish your post!

Alt Tags For Images

As a bloggers, you should be including images in your posts, in order to draw your readers in and get people to read your text (and if you aren’t including images, you should start incorporating them asap). You also need to be giving your images good alt attributes, as “…alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website”.

What exactly does an alt tag on an image do for you and your Blogger blog? It will make your pictures more likely to be indexed by a search engine.

Here is how to do it specifically in Blogger…

1. Write another informative and interesting post.
2. Upload your photos into your post and position them to your liking.
3. Click on the Edit Html tab at the top of new post.
4. Look for the images in the text, they start with the code <img…
5. Scroll along each <img> tag looking for the text alt=”” (use the search function in your browser if this makes it easier.
6. Add your descriptive text within the quotes, including your site name. I might have something like alt=”Fabulous fashion @ Individual Chic”.
7. Save or publish your post.

Making The Most of Meta Tags

What exactly are Meta tags?

Meta tags are snippets of text that describe a page's content in various search engines. They don't appear on the posts themselves, only within the pages’ code. Meta tags are more or less the same thing as a tag; they’re like little content descriptors, that help to tell search engines what a web page or blog is about.

Essentially, Meta tags are a way to add keywords and descriptions to your blog.

Here is how to add a meta tag to Blogger blog…

1. Go to your Blogger Dashboard.
2. Click on the Theme tab and then Edit HTML.
3. Click on the link that says Download Full Template. Save the template somewhere on your hard drive with a nice descriptive name. THIS IS VERY IMPORTANT. If you screw things up, you want to be able to go back to a working copy.
4. Look for the <head> tag. It should be right at the top of the Edit Template window. Put a couple of blank lines below it
5. Type in the tag below, substituting your name
   <meta content='[INSERT NAME HERE]' name='author'/>
6. Add another line and type in
   <meta content='[INSERT BLOG DESCRIPTION HERE]' name='description'/>
7. Add a last line and type in
   <meta content='[INSERT ALL DESCRIPTION KEYWORDS HERE (SEPARATED BY COMMAS)]' name='keywords'/>
8. Click the Save Template button
9. Load up your page and check it all works.

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